Landing Pages Are More Important Than Your Actual Real Estate Website
Blogging, Inbound Marketing For Real Estate, Leading Agent Smart Marketing, Real Estate Technology, Real Estate Websites

Landing Pages Are More Important Than Your Actual Real Estate Website

I would rather see agents have tons of great landing pages, INSTEAD of a full blown Real Estate Website. Why is this? Because landing pages work. here’s what they are and why.

Crafting a 2017 Real Estate Marketing Campaign
Real Estate Marketing 101

How To Craft Your 2017 Real Estate Marketing Strategy

If you haven’t started your 2017 Real Estate Marketing campaign yet, don’t worry. It’s getting close to “too late”, but you still have time. Here are 3 tips to help you.

Real Estate Marketing Isn't Taking One Swing, It's Taking MANY Swings
Real Estate Marketing 101

Successful Real Estate Marketing Isn’t Taking One Swing, It’s Taking MANY Swings

Marketing isn’t a one shot effort. It’s comprised of taking a shot, analyzing, re-tooling and repeating. Today we explain why, AND show you three common Real Estate Marketing Campaigns and how to intelligently take many swings at them.

Did You Know You Can Farm A Neighborhood On Facebook JUST Like Postcard Farming?
Electronic Marketing, Facebook Advertising, Real Estate Marketing 101, Real Estate Technology

Did You Know You Can Farm A Neighborhood On Facebook JUST Like Postcard Farming?

Did you know it is actually possible to farm a neighborhood on Facebook, much like you would farm a neighborhood with postcards? You can! Here’s how.

Messenger Destination Facebook Ads For Real Estate
Facebook Advertising, Social Media Marketing

Messenger Destination Facebook Ads For Real Estate

Messenger Destination Facebook Ads For Real Estate are a FANTASTIC way for you to have real-time conversations with prospective leads, allowing you to qualify them quickly and turn them into business. Here is an example how this can work.

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Real Estate Marketing 101, Social Media Marketing

Want To Succeed At Real Estate? Stop Selling Homes!

Today we talk about how social media is different than all other advertising platforms, and if you want to truly rise above the crowd and be a Real Estate Superstar, you need to stop selling homes.

3 Ways To Ensure Consistency With Your Real Estate Marketing
Real Estate Marketing 101

3 Ways To Ensure Consistency With Your Real Estate Marketing

Real Estate Marketing is a marathon, not a sprint. Consistency is the key element to the success of your Real Estate Practice, during this marathon. Today we explain some ways to ensure consistency.

If Facebook Isn't Part Of Your Real Estate Marketing Plans, It Should Be
Facebook Advertising

If Facebook Isn’t Part Of Your Real Estate Marketing Plans, It Should Be

Facebook has the information you need to pinpoint ALL your IDEAL clients. How do you harness this and make it work for you? Here’s how (and why)

How To Become The Thought Leader In Your Real Estate Farm Area
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

How To Become The Thought Leader In Your Real Estate Farm Area

The best way to pick up listings in your Real Estate Farm area is to become the thought leader, in the minds of the homeowners that live there. Here are three easy ways to do that.

Creating The Perfect Real Estate Lead Capture Page
Electronic Marketing, Facebook Advertising, Inbound Marketing For Real Estate, Real Estate Marketing 101

Creating The Perfect Real Estate Lead Capture Page

Your Real Estate web to lead results revolve not only around having a great ad banner campaign, BUT also the Real Estate Lead Capture Page you design to grab the lead info, when they get to the point to give you their info. Here are the best practices.

What Is The Best Real Estate Marketing Campaign?
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

What Is The Best Real Estate Marketing Campaign?

Every Realtor® wants to know what the best real estate marketing campaign is. Today we discuss some key elements in successfully planning and executing the perfect real estate farming campaign.

3 Ways To Use Offline Real Estate Marketing To Leverage Your Online Properties
Electronic Marketing, Email Marketing, Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101

3 Ways To Use Offline Real Estate Marketing To Leverage Your Online Properties

Many Realtors® debate between doing things “the old way”, and using technology to do things “the new way”. I suggest you can use one to leverage the other. Here’s how.

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Automated Home Valuations, Facebook Advertising, Leading Agent Smart Marketing

LeadingAgent’s New Online Home Valuation Tool Is Perfect For Your Website, Facebook Ads, Door Knocking & Much More!

Our INSTANT online home valuation tool is the PERFECT addition to your website, Facebook advertising, or even your door knocking.

"Why buy the cow when you can get the milk for free" (and other Facebook Real Estate Ad Tips)
Facebook Advertising

“Why buy the cow when you can get the milk for free” (and other Facebook Real Estate Ad Tips)

Just because you know how to use the Facebook Ad Manager does not mean you know how to run Real Estate Ad Campaigns. Here are some helpful tips to ensure you succeed!

3 Ways To Give your Traditional Real Estate Postcard Farming A High Tech Reboot
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

3 Ways To Give your Traditional Real Estate Postcard Farming A High Tech Reboot

The Real Estate Postcard Marketing of yesterday no longer applies, if you want to be a successful Realtor® in this day in age. Here are three wasy ways to update your plans.

Even the BEST Real Estate Marketing Programs WILL FAIL, If You Fail At This One Thing
Real Estate Marketing 101

Even the BEST Real Estate Marketing Programs WILL FAIL, If You Fail At This One Thing

Even the very best marketing platforms will fail, if you don’t do this one CRITICAL THING! What is that thing? Handle Follow Up. Today we discuss how.

Why "If I get one deal it pays for itself" isn't a good marketing strategy
Real Estate Marketing 101

Why “If I get one deal it pays for itself” isn’t a good marketing strategy

If you are a Realtor®, you are your own business and your marketing is your own hard earned money that is on the line. Today we discuss why simply “breaking even” should never be a consideration.

3 Ways To Guarantee Your Are ALWAYS Consistent With Your Geographic Farms
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

3 Ways To Guarantee Your Are ALWAYS Consistent With Your Geographic Farms

Consistency is the enemy of Real Estate Agents, when it comes to their postcard farming. It doesn’t have to be though. Here are some tips to make sure you are always consistent.

Givers Gain! 3 Ways To Become The Thought Leader In Your Real Estate Farm Area
Inbound Marketing For Real Estate, Real Estate Marketing 101

Givers Gain! 3 Ways To Become The Thought Leader In Your Real Estate Farm Area

There is a saying, “Givers Gain”. It’s true. In fact, education is the main building block of a solid inbound marketing strategy. Want to be a leader in your farm area? Here’s how.

3 Ways To Make Your Real Estate Postcards Less Boring
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

3 Ways To Make Your Real Estate Postcards Less Boring

Many Real Estate marketing pieces are nothing more than a boring piece of mail that takes up a homeowner’s mailbox. Today we discuss three ways you can avoid this.

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CRM Systems, Real Estate Technology

Tracking Transactions In Your Real Estate CRM SHOULD BE Easy

Tracking transactions should be in EVERY Real Estate CRM, but isn’t always. There is a reason. Today we discuss why, and next article we discuss how to incorporate it effectively into YOUR CRM.