The Difference Between "Wanting" To Be A Top Producer And "Being" A Top Producer
Real Estate Marketing 101

The Difference Between “Wanting” To Be A Top Producer And “Being” A Top Producer

Over the years, I’ve found that many Realtors®, especially those that are newer to the industry, lament not being a top producing agent in their marketplace. The thing of it is though that I don’t think many of these agents understand a clear path of how to become a top producing agent, because they were never really properly taught.

Real Estate Marketing (And All Marketing) Requires Patience
Real Estate Marketing 101

Real Estate Marketing (And All Marketing) Requires Patience

A common misconception we see time and time again, from agents that are ramping up their marketing efforts is the thought that they should be crushing it after only a month or two into their marketing campaign.

How To Crush It With "Non Real Estate Related" Real Estate Marketing
Leading Agent Smart Marketing, Real Estate Marketing 101

How To Crush It With “Non Real Estate Related” Real Estate Marketing

One of the most important things to consider when planning a Real Estate Marketing campaign, is what different types of content you are going to utilize throughout this campaign. One thing that Realtors® often underestimate is the importance of “Non Real Estate Related” Marketing Content.

You Down With OOP? Yeah, You Should Be...
Facebook Advertising, Real Estate Marketing 101

You Down With O.O.P? Yeah, You Should Be…

Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors® and significantly important, if you want to be in business for the long haul.

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads
Facebook Advertising, Real Estate Marketing 101

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads

Are you worried about Facebook’s timeline changes and how it is going to impact your Real Estate Ads? If so, …

Worried About Facebook Timeline Changes? Content Marketing Will Save The Day
Facebook Advertising, Real Estate Marketing 101

Worried About Facebook Timeline Changes? Content Marketing Will Save The Day

Facebook is changing their algorithm for their news feed. Don’t let that throw your Real Estate marketing off track. Use Content Marketing to keep things running smoothly.

(VIDEO) How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

(VIDEO) How To Grow Your Real Estate Database

One of the most common things we find when speaking with a person that is brand new to Real Estate is that they have no semblance of a database set up. This is not good. Having a database to get started with is CRITICAL for getting a new agent from “secret agent” to “known agent in the marketplace”.

Want More Juice In Your Farm Area? WORK IT!
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Want More Juice In Your Farm Area? WORK IT!

Too many times we come across Realtors® that are 90% of the way to dominating their farm area, BUT they blow it on the last stretch. Here are the problems we find and how to fix them.

How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

How To Grow Your Real Estate Database

We often find that new agents do not have a database. Not because they haven’t tried, but mostly because nobody has ever shown them how to build a solid personal database. Today we tackle this issue.

(VIDEO) LeadingAgent Vs. GeographicFarm.com
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Vs. GeographicFarm.com

A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.

Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Smart Postcard Marketing- What’s It All About?

This brief video covers the state of Real Estate Marketing and Technology, and the one of a kind LeadingAgent Smart Marketing Platform in today’s ever advancing Real Estate Industry.

Comparison: LeadingAgent Smart Postcard Marketing Vs. Corefact
Real Estate Postcard Marketing, Real Estate Technology

Comparison: LeadingAgent Smart Postcard Marketing Vs. Corefact

Today we discuss the similarities and differences between LeadingAgent’s Smart Capture Postcard Marketing Platform and Corefact’s postcard farming program.

LeadingAgent Smart Marketing Vs. GeographicFarm.com
Real Estate Postcard Marketing, Real Estate Technology

Comparison: LeadingAgent Smart Postcard Marketing Vs. Geographic Farming

Today we discuss the similarities and differences between LeadingAgent’s Smart Capture Postcard Marketing Platform and Geographic Farming’s postcard farming program.

Stop Trying To Be A High Tech Company And Start Trying To Be A Realtor®
Inbound Marketing For Real Estate, Interesting Marketing Facts, Real Estate Marketing 101

Stop Trying To Be A High Tech Company And Start Trying To Be A Realtor®

Many Realtors® that think Content Marketing doesn’t pan out are just using the wrong frame of reference. Here is how, and here is why content marketing is important.

Why Your Neighbors Aren't Calling You To List Their Homes
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Why Your Neighbors Aren’t Calling You To List Their Homes

One common problem Realtors® face is figuring out the line between wanting to be the Realtor® of choice where they live, BUT also still being “just a neighbor”. Here are 3 tips on how to achieve this.