Over the years, I’ve found that many Realtors®, especially those that are newer to the industry, lament not being a top producing agent in their marketplace. The thing of it is though that I don’t think many of these agents understand a clear path of how to become a top producing agent, because they were never really properly taught.
A common misconception we see time and time again, from agents that are ramping up their marketing efforts is the thought that they should be crushing it after only a month or two into their marketing campaign.
One of the most important things to consider when planning a Real Estate Marketing campaign, is what different types of content you are going to utilize throughout this campaign. One thing that Realtors® often underestimate is the importance of “Non Real Estate Related” Marketing Content.
Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors® and significantly important, if you want to be in business for the long haul.
Are you worried about Facebook’s timeline changes and how it is going to impact your Real Estate Ads? If so, …
As important as it is to generate leads for your Real Estate Practice, how you follow up with those leads is also critically important. Today we examine a few ways to ensure you are building relationships and not burning bridges.
Facebook is changing their algorithm for their news feed. Don’t let that throw your Real Estate marketing off track. Use Content Marketing to keep things running smoothly.
One of the most common things we find when speaking with a person that is brand new to Real Estate is that they have no semblance of a database set up. This is not good. Having a database to get started with is CRITICAL for getting a new agent from “secret agent” to “known agent in the marketplace”.
We are hosting webinars to demonstrate the power of the LeadingAgent Real Estate Marketing Platform and show how they will help make 2018 your best year ever!
There are some common themes when it comes to Real Estate Drip Marketing campaigns and some things that most agents seem to be missing the mark on. Here are some pitfalls to look out for.
Ever get totally excited that your Real Estate Marketing is paying off and you are getting leads, only to then …
For years now we have had our own Cloud Based Real Estate CRM System available to Realtors®. I’ve also written …
Many Realtors® are worried that they can’t come up with enough marketing content to fulfill their content marketing goals. …
When we start working with a new Realtor® on a smart postcard farming campaign, one of the greatest feelings is …
Too many times we come across Realtors® that are 90% of the way to dominating their farm area, BUT they blow it on the last stretch. Here are the problems we find and how to fix them.
For years we’ve received pushback from Realtors® about blogging to get more organic search traffic and leads. Video has changed that though, in some fantastic ways that anyone can take advantage of.
When it comes to a Real Estate CRM, there is certainly no “one size fits all”, and there is no …
Realtors® are entrepreneurs. Running your own small business means you wear “all the hats”. The most beautiful thing right now …
Today we talk about specialization and how it relates to your Real Estate Career and growing your Real Estate Practice.
Today we discuss the 80-20 Rule and how it applies to the content you are developing and your marketing strategy. …
We often find that new agents do not have a database. Not because they haven’t tried, but mostly because nobody has ever shown them how to build a solid personal database. Today we tackle this issue.
Jimmy Iovine’s concept of “always being of service” is something that resonates hugely in the Real Estate Industry. How can you always be of service and how can you craft your marketing to position yourself in this way?
Being a Realtor® is a good thing to be, BUT if you are leaning on this as a reason homeowner’s should hire you, you need to stop. Today we address why, and how to effectively build your brand.
A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.
This brief video covers the state of Real Estate Marketing and Technology, and the one of a kind LeadingAgent Smart Marketing Platform in today’s ever advancing Real Estate Industry.
It’s not always the farm area that is to blame. Sometimes it’s your Real Estate Marketing materials. Today we discuss three ways you can put this to the test, before you act.
Today we discuss the similarities and differences between LeadingAgent’s Smart Capture Postcard Marketing Platform and Corefact’s postcard farming program.
Today we discuss the similarities and differences between LeadingAgent’s Smart Capture Postcard Marketing Platform and Geographic Farming’s postcard farming program.
It can’t always be “the market” that is keeping you from growing your Real Estate Practice. Today we discuss three things we see agents commonly experiencing and how to fix them.
Many Realtors® that think Content Marketing doesn’t pan out are just using the wrong frame of reference. Here is how, and here is why content marketing is important.
If your postcard marketing results are declining, it’s likely not the marketing vehicle, but how you are going about your campaigns. Here are 3 tips to make sure your real estate farming practices aren’t outdated.
One common problem Realtors® face is figuring out the line between wanting to be the Realtor® of choice where they live, BUT also still being “just a neighbor”. Here are 3 tips on how to achieve this.
Building a Real Estate Brand is a little different than a “normal company”. Here are 3 tips to consider when building a brand for YOUR Real Estate Practice