How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

How To Grow Your Real Estate Database

We often find that new agents do not have a database. Not because they haven’t tried, but mostly because nobody has ever shown them how to build a solid personal database. Today we tackle this issue.

(VIDEO) LeadingAgent Vs. GeographicFarm.com
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Vs. GeographicFarm.com

A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.

Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Smart Postcard Marketing- What’s It All About?

This brief video covers the state of Real Estate Marketing and Technology, and the one of a kind LeadingAgent Smart Marketing Platform in today’s ever advancing Real Estate Industry.

Comparison: LeadingAgent Smart Postcard Marketing Vs. Corefact
Real Estate Postcard Marketing, Real Estate Technology

Comparison: LeadingAgent Smart Postcard Marketing Vs. Corefact

Today we discuss the similarities and differences between LeadingAgent’s Smart Capture Postcard Marketing Platform and Corefact’s postcard farming program.

LeadingAgent Smart Marketing Vs. GeographicFarm.com
Real Estate Postcard Marketing, Real Estate Technology

Comparison: LeadingAgent Smart Postcard Marketing Vs. Geographic Farming

Today we discuss the similarities and differences between LeadingAgent’s Smart Capture Postcard Marketing Platform and Geographic Farming’s postcard farming program.

Stop Trying To Be A High Tech Company And Start Trying To Be A Realtor®
Inbound Marketing For Real Estate, Interesting Marketing Facts, Real Estate Marketing 101

Stop Trying To Be A High Tech Company And Start Trying To Be A Realtor®

Many Realtors® that think Content Marketing doesn’t pan out are just using the wrong frame of reference. Here is how, and here is why content marketing is important.

Why Your Neighbors Aren't Calling You To List Their Homes
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Why Your Neighbors Aren’t Calling You To List Their Homes

One common problem Realtors® face is figuring out the line between wanting to be the Realtor® of choice where they live, BUT also still being “just a neighbor”. Here are 3 tips on how to achieve this.

How Often Should I Send Out My Farm Postcards?
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

(VIDEO) How Often Should I Send Out My Geographic Farming Postcards?

One of the most common questions we get from Realtors® is how often should they send to their farm area? This short video answers that question. Have more questions? Hit us up anytime: info@status5.com 🙂

No Inventory? No Problem! 3 Ways Realtors® Can Kick Butt In Low Inventory Markets
Interesting Marketing Facts, Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

No Inventory? No Problem! 3 Ways Realtors® Can Kick Butt In Low Inventory Markets

One of the most challenging things for Realtors® that are engaged in a geographic farming campaign is what to do when the inventory is low. Today we focus on 3 ways you can dominate a low inventory market, and do more business than ever before.

Don't Be "That Agent"! Remember Your Sphere
Real Estate Marketing 101, Real Estate Postcard Marketing

Don’t Be “That Agent”! Remember Your Sphere

While I know that Realtors® have many balls in the air and sometimes things slip, one thing that I CANNOT fathom is why an agent would neglect to keep up with their sphere. Today we look at 4 tips to succeed at this.

So you've set up your Real Estate Farm Area and been sending out farming postcards on a very consistent basis. You've set up your Facebook Campaigns and your Ad retargeting campaigns, targeting homeowners in your farm area, and those that have visited your ads and pages. You've also been working your past client and sphere database, working to get more referral business. Congratulations! You are on your way. With all those pieces in place, you're accumulating lots of leads that need follow up. How you follow up though is critical. You need to be very careful. Cultivating leads is kind of like online dating. You have to make sure you are speaking to your leads needs. If you do not do this and you end up sending them tons of unrelated content they deem unnecessary, they are going to get angry and they are simply going to "swipe left" and move onto the next agent. What You Send Matters What you send your Real Estate leads matters. In all your marketing efforts, you are going to get many different types of homeowners, in different points in their lives, with different and specific needs. Can you tailor your follow up to 100% of each leads needs? Of course not. There are some ways though that you can set up your lead nurturing campaigns such that will span across the largest cross section of needs, ensuring you don't turn your leads off. With that in mind, today I want to share with you three ways you can make sure you are nurturing your leads in a meaningful way (and NOT pissing them off), ensuring that you win the opportunity to meet with them in a listing presentation and then list their home. Define Your Audiences One of the very first things we do with a Realtors®, when they come to us to help them with their marketing efforts is work on defining who their ideal clients are. We do this by developing client personas. Those personas dictate the types of messages that are deployed to homeowners in their marketplace, and those same personas can help you with defining how many audiences and how many lead nurturing campaigns you are going to need to set up to successfully convert these leads. Looking at the types of personas you are marketing to, you can craft your messages. For instance, maybe one of your personas is empty nesters that are looking to downsize. The messages you would send them are drastically different than people that would fall in the persona of perhaps being a young couple with a growing family that need to sell and find a larger home with a large yard. Obviously you can see how sending messages meant for one group, to the opposite group could be disastrous. The messages would make you seem out of touch, turn off the lead and cause them to simply move on to the next Realtor®. Once you've completed this exercise, you will likely find that you have quite a few campaigns. The average Realtor® we manage marketing campaigns for has anywhere from 2-6 different personas they are targeting. I know it seems like extra work to make so many different follow up campaigns, but if you find yourself with many personas, take the time to establish this up front. It will pay you back infinitely in the long run. Define Your Differentiating Factors One of the most common questions a potential seller or buyer will surely want an answer to is, "Why you?". What is it about you that is so special? How are you different than the other 50-100 Realtors® in your marketplace that would also love the opportunity to sell this prospects listing, or help this prospect buy a new home? You need to be able to give specific examples of what makes you different and valuable. The catch to detailing these differentiating factors, as you cultivate your leads, is not making it sound too sales-ey. If it sounds like a pitch, you are going to turn off your prospects, and they will look for another Realtor® to represent them. If you approach this task though with the idea of educating your prospect, rather than preaching or selling to them, you will win. It's all in the delivery. If you have a marketing agency you work with, they can certainly help you craft your story. If you do not, I might suggest coming up with alternate versions of your messages and doing A/B split testing to see which versions of your messages are best received. Make Them See What's In It For Them The last, and perhaps most important piece of the puzzle of course is catering to your prospects. By nature, as human beings, we are all a bit selfish. If your marketing pieces spend all of the message describing all your differentiating factors, without circling that back around to the homeowner, your message will fall short and simply seem like you are bragging. Instead of falling into this trap, your message needs to not only point out your differentiating factors, establishing you as the thought leader in your marketplace, BUT also draw a direct line for the homeowner that explains how those differentiating factors are going to benefit the homeowner. [hs_action id="1898"]
Real Estate Marketing 101

Have Lots Of Real Estate Leads? Don’t Piss Them Off

As important as it is to generate leads for your Real Estate Practice, how you follow up with those leads is also critically important. Today we examine a few ways to ensure you are building relationships and not burning bridges.

(VIDEO) Geographic Farm? Do It Right The First Time
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

(VIDEO) Geographic Farm? Do It Right The First Time

Tons of Realtors® get geo farming wrong, so today we made a video talking about this and how to ensure you set up your Geographic Farms correctly, the FIRST time. Enjoy!

Postcard Marketing, Real Estate Marketing 101, Uncategorized

A Solid Real Estate Marketing Program Isn’t Just For Seasoned Agents

A common misconception among Real Estate agents that are just getting started in the business is the idea that in order to set up a regular Real Estate Marketing campaign, you need to be a well established, seasoned agent. This is not true, AT ALL.

I've Got This List Of Homeowners That Responded To My Marketing. Now What?
Facebook Advertising, Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

I’ve Got This List Of Homeowners That Responded To My Marketing. Now What?

We love hearing our client’s tell us that they are getting tons of leads from our marketing programs. We HATE hearing they don’t know what to do next. Here are two easy ways to follow up.

3 Ways Your Real Estate Postcard Farming Content Can Live Beyond The Postcard Itself
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

3 Ways Your Real Estate Postcard Farming Content Can Live Beyond The Postcard Itself

The key to Real Estate Postcard farming isn’t to get a homeowner to look at your postcard once and toss it. It’s to make your content OUTLAST the card itself. Here are 3 ways to do this.

3 Tips For Creating GREAT Real Estate Marketing Content
Real Estate Marketing 101

3 Tips For Creating GREAT Real Estate Marketing Content

The difference between success and failure in your Real Estate Marketplace is dependent on the type of content you are creating to market yourself. Here are three great tips.

5 Things I've Learned While Planning & Executing Realtor's® Marketing Campaigns
Real Estate Marketing 101

5 Things I’ve Learned While Planning & Executing Realtor’s® Marketing Campaigns

In 20 years of working with Realtors® and helping them build their real estate businesses, I’ve learned quite a lot. Here are 5 VERY important things you have to think about.

Facebook Funnels For Real Estate - A Practical Example
Facebook Advertising, Real Estate Marketing 101

Facebook Funnels For Real Estate – A Practical Example

Funnels for your Real Estate Facebook Ads are critical to the growth of your pipeline. Today we discuss specific examples of ads in the three funnels you need to be running ads for.