Category Archives: Marketing 101

Your Marketing Is About You… But It Really Isn’t

Posted on April 8, 2013 by Chris Leo

Many agents spend all their marketing dollars talking about themselves, and not the most important thing: “What is in it for the home seller?” Continue reading →

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3 Reasons You Need To Use Capture Marketing In Your Real Estate Farming Program

Posted on March 4, 2013 by Chris Leo

I have written many articles about how many Realtors® postcard farming practices are outdated. It’s such a true statement, and such an important topic, that it comes up time and time again with our clients, prospective clients and even people … Continue reading →

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Sometimes The Last Things You Think Of Are The Most Important

Posted on February 28, 2013 by Chris Leo

The kind of support offered, or the types of implementation plans offered by your vendor will decide the difference between success and failure with your new product/service implementation. Continue reading →

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Why Your Real Estate Farming Practices Are Outdated

Posted on February 26, 2013 by Chris Leo

Real Estate Postcard Farming isn’t irrelevant. The fact of the matter is your farming techniques are obsolete. Here are three common mistakes and how to fix them. Continue reading →

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How To Market YOUR Real Estate Website Like Trulia And Zillow Do Theirs

Posted on February 25, 2013 by Chris Leo

It doesn’t have to be “the big guy” beating up the little guy. Ad retargeting can put you on equal ground, helping “David Beat Goliath”. Continue reading →

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Context Still King When Creating Successful Marketing Campaigns

Posted on February 4, 2013 by Chris Leo

Oreo hit a home run when their last minute, contextual marketing piece went viral on twitter. How can you make your Real Estate brand contextually relevant and viral? Continue reading →

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Real Estate Farms? Think Long Term

Posted on January 29, 2013 by Chris Leo

Things to consider, and keep you motivated to consistently market to your Real Estate Farm Area, even though it may seem like it’s taking a while to get it off the ground. Continue reading →

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SEO battles with big Real Estate Brokerages? Kill Them With Local Niche Content

Posted on January 21, 2013 by Chris Leo

The problem with competing with Zillow and Trulia’s SEO powerhouse SEO tactics is that broad search is the wrong path. Hyper Local market information for your Real Estate website is the way to go. Continue reading →

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Quick Tip: How to get around using NCOA for your Real Estate Postcard Mailings

Posted on December 5, 2012 by admin

What is “move up date” and what is “NCOA” and do I need to worry about this with my bulk mail? Quick tips for you to decide. Continue reading →

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MAILBAG: Is Branding Really That Important For Realtors?

Posted on December 4, 2012 by Chris Leo

A custom, consistent brand identity is NECESSARY for any successful Real Estate Professional. Here is why, and here is how you can get started on your way to brand excellence. Continue reading →

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