Category Archives: Postcard Marketing

The Number One Reason EVERY Realtor® NEEDS A Geographic Farm

As their Real Estate Practice grows, many agents stop doing Geographic Postcard Farming, and rely strictly on their sphere and past clients. Here is why this is A BAD IDEA. Continue reading

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Comparison: LeadingAgent Neighborhood Capture Marketing Vs. Corefact

In today’s comparison, we take a look at Corefact’s Capture Marketing System and compare it to the LeadingAgent Neighborhood Capture System. Continue reading

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3 Reasons You Need To Use Capture Marketing In Your Real Estate Farming Program

I have written many articles about how many Realtors® postcard farming practices are outdated. It’s such a true statement, and such an important topic, that it comes up time and time again with our clients, prospective clients and even people … Continue reading

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Why Your Real Estate Farming Practices Are Outdated

Real Estate Postcard Farming isn’t irrelevant. The fact of the matter is your farming techniques are obsolete. Here are three common mistakes and how to fix them. Continue reading

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Real Estate Farms? Think Long Term

Things to consider, and keep you motivated to consistently market to your Real Estate Farm Area, even though it may seem like it’s taking a while to get it off the ground. Continue reading

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Quick Tip: How to get around using NCOA for your Real Estate Postcard Mailings

What is “move up date” and what is “NCOA” and do I need to worry about this with my bulk mail? Quick tips for you to decide. Continue reading

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MAILBAG: HELP! I’ve run out of marketing ideas. What do I do?

Today we answer the age old question that ALL Realtors experience at one time or another. HELP! I’ve run out of ideas for marketing. What now? Continue reading

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MAILBAG: How many postcards should I send for my Real Estate Marketing Campaign?

How many homes you mail to is just as important, if not more important about where you mail postcards to,to build your Real Estate business. Here’s why. Continue reading

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A Geographic Farm? Do it right the first time.

In the 15 years we’ve helped Realtors plan their marketing campaigns, we tend to cover many of the same questions. Here are a few of the more common questions, and the best practices to deal with them. Continue reading

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Direct Mail: Alive And Kicking

Think print marketing is dead? Think again. An interesting survey points to two huge reasons you need to have a print marketing strategy. Continue reading

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