Category Archives: Interesting Marketing Facts

Quick Tip: How to get around using NCOA for your Real Estate Postcard Mailings

Posted on December 5, 2012 by admin

What is “move up date” and what is “NCOA” and do I need to worry about this with my bulk mail? Quick tips for you to decide. Continue reading →

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Don’t Sell Them The House – Sell Them The Story

Posted on September 24, 2012 by Chris Leo

You don’t sell houses, you sell homes. Don’t simply “sell the house”, sell the story, or the lifestyle of living in the house. Continue reading →

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A Geographic Farm? Do it right the first time.

Posted on July 24, 2012 by Chris Leo

In the 15 years we’ve helped Realtors plan their marketing campaigns, we tend to cover many of the same questions. Here are a few of the more common questions, and the best practices to deal with them. Continue reading →

Posted in Interesting Marketing Facts, Marketing 101, Postcard Marketing | 3 Comments

Value Added is “The New Black”

Posted on July 15, 2012 by Chris Leo

Because of technology, Realtors® no longer hold all the cards when it comes to information. Here’s how to stay in the driver’s seat. Continue reading →

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All Realtors® could learn something from Joanne Knapp (Rest in Peace Joanne)

Posted on April 23, 2012 by Chris Leo

Joanne Knapp was the best example I have ever seen of everything a Realtor “Should” be. You will be missed Joanne, but never forgotten. Continue reading →

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Direct Mail: Alive And Kicking

Posted on March 20, 2012 by Chris Leo

Think print marketing is dead? Think again. An interesting survey points to two huge reasons you need to have a print marketing strategy. Continue reading →

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Wanna Sell Your Home? Hire A Stripper…

Posted on April 10, 2011 by admin

Giving a whole new meaning to the term “Curb Appeal” (VIDEO) Continue reading →

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You can’t take a McDonald’s approach when it comes to your branding

Posted on March 16, 2011 by Chris Leo

I can’t explain to you how many times we see people come to our office for a consultation that have been sucked into a package. Continue reading →

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We Have a Strategic Plan. It’s Called “Doing Things”

Posted on February 24, 2011 by admin

I know it sounds strange, but when comparing our marketing systems to other competing companies in our industry, while there are many differences and even some similarities in our offerings, there is one major difference, across the board: Our programs “do things”. Continue reading →

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Interesting Facts About Realtors, Their Habits & Their Clients

Posted on February 12, 2011 by Chris Leo

Check out this short video that details research done by Matthew Ferrara & Company regarding Realtors, their habits and their clients. Continue reading →

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