There is a very common phrase out there when it comes to content marketing: Document, Don’t Create. For all of you Realtors® out there that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this, more easily then you imagined.
There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
Today we discuss the 80-20 Rule and how it applies to the content you are developing and your marketing strategy. …
Many Realtors® that think Content Marketing doesn’t pan out are just using the wrong frame of reference. Here is how, and here is why content marketing is important.
A solid content marketing strategy is a critical part of ANY Real Estate Professional’s marketing plan. Today we discuss 3 reasons why.
I would rather see agents have tons of great landing pages, INSTEAD of a full blown Real Estate Website. Why is this? Because landing pages work. here’s what they are and why.
Your Real Estate web to lead results revolve not only around having a great ad banner campaign, BUT also the Real Estate Lead Capture Page you design to grab the lead info, when they get to the point to give you their info. Here are the best practices.
There is a saying, “Givers Gain”. It’s true. In fact, education is the main building block of a solid inbound marketing strategy. Want to be a leader in your farm area? Here’s how.
The most lively and most polarizing debates I find, tend to be between those that are “team postcard”, versus “team inbound”. Today I explain how in Real Estate, they can work together.
No matter how great your Real Estate website is, without a content marketing strategy, you are not going to get the organic search results you are looking for. Here are some tips on how to get started.
Many Realtors wonder if their current marketing campaigns fall in the Inbound Marketing or Outbound Marketing category. Today we explain some simple differences.
Inbound Marketing is becoming the new buzzword in the Real Estate Industry. Many are doing it wrong though and today we share with you 5 things most agents misunderstand.
Inbound marketing can not only help establish you as the thought leader in your marketplace, but also direct “the right” leads to your Real Estate Business. Here are 3 reasons you need Inbound NOW!
Inbound marketing has made it’s way to the Real Estate Industry. Are you ready to work smarter?
Calls to action are what differentiates your Real Estate Website from a lead generation machine and a simple online brochure. Here’s how and why.
Many Realtors ask us how to make “the perfect” blog post for their Real Estate Website. Today we cover the best practices in creating an AWESOME optimized post.