There is a very common phrase out there when it comes to content marketing: Document, Don’t Create. For all of you Realtors® out there that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this, more easily then you imagined.
Today we discuss what ARP is, and how to use it to guide your conversations and help you nurture your Real Estate leads to happy clients, faster than you ever thought possible.
Today, on a phone call, a team of agents that was considering using our services asked me a very interesting question. They asked me what I thought the key best practices would be, should they want to go into a new Geographic Marketplace and want to dominate that farm area?
One of the most important things to consider when planning a Real Estate Marketing campaign, is what different types of content you are going to utilize throughout this campaign. One thing that Realtors® often underestimate is the importance of “Non Real Estate Related” Marketing Content.
Too many times we come across Realtors® that are 90% of the way to dominating their farm area, BUT they blow it on the last stretch. Here are the problems we find and how to fix them.
A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.
This brief video covers the state of Real Estate Marketing and Technology, and the one of a kind LeadingAgent Smart Marketing Platform in today’s ever advancing Real Estate Industry.
One of the most challenging things for Realtors® that are engaged in a geographic farming campaign is what to do when the inventory is low. Today we focus on 3 ways you can dominate a low inventory market, and do more business than ever before.
Tons of Realtors® get geo farming wrong, so today we made a video talking about this and how to ensure you set up your Geographic Farms correctly, the FIRST time. Enjoy!
We love hearing our client’s tell us that they are getting tons of leads from our marketing programs. We HATE hearing they don’t know what to do next. Here are two easy ways to follow up.
The key to Real Estate Postcard farming isn’t to get a homeowner to look at your postcard once and toss it. It’s to make your content OUTLAST the card itself. Here are 3 ways to do this.
The best way to pick up listings in your Real Estate Farm area is to become the thought leader, in the minds of the homeowners that live there. Here are three easy ways to do that.
Many Realtors® debate between doing things “the old way”, and using technology to do things “the new way”. I suggest you can use one to leverage the other. Here’s how.
Our INSTANT online home valuation tool is the PERFECT addition to your website, Facebook advertising, or even your door knocking.
The Real Estate Postcard Marketing of yesterday no longer applies, if you want to be a successful Realtor® in this day in age. Here are three wasy ways to update your plans.
Capture Marketing by LeadingAgent gives Realtors® the very best way to offer value added, meaningful and MEASURABLE results to their Real Estate Postcard Farming
A few weeks ago, I wrote an article about how some Realtor’s® electronic marketing efforts were making them look like …
If you are sending traditional Real Estate Farming postcards to your farm area, you need to find a way to incorporate technology, giving your campaign a reboot.
89% of homebuyers say they use online tools to find their agent and their home. If you are not tech-savvy, you are being left behind.
Data is king. Integrating your Real Estate data into a single platform that allows you to segment and analyze the data can be the difference between success and failure.
Historically, the Real Estate Industry and technology in general has been very disjointed. FINALLY, something that “just works”. Our system integrates with EVERYTHING.
Many Realtors® say “Postcard Marketing doesn’t work”. The fact is that they have some misconceptions about it and aren’t doing it right. Here are some tips.
If the software you use to conduct your Real Estate Business is disjointed and not integrated, you are going to lose business! Here are some tips on how to make sure you are fully integrated.
Why the stories behind who lives in your farm area is the critical difference between the success and failures of …
When it comes to marketing, a well thought out strategy of market research, a marketing plan, and marketing budget make the difference between success and failure.
If you think Real Estate Postcard Marketing is too “Old School”, YOU ARE WRONG. Here are some tips on how postcards can help bolster your online presence and electronic marketing efforts.
Here are some great ways you can switch up your Capture Marketing, keeping your messages “fresh” to homeowners and ensuring your success.
FACT: If your capture marketing offers your farm area THE SAME thing every month, month after month, your marketing results WILL decline. Here’s how to avoid that.
In today’s comparison, we take a look at Corefact’s Capture Marketing System and compare it to the LeadingAgent Neighborhood Capture System.
I have written many articles about how many Realtors® postcard farming practices are outdated. It’s such a true statement, and …
When it comes to time, Realtors have little of it. CRM can help you work “Smarter” and not harder.
Michael Sean Leo (7 days old), explains Real Estate 3.0
Almost ever Realtor we come across is using a CRM system that IS NOT social media integrated. Here are three quick questions you can ask yourself to find out if your CRM is.