Crush Your Real Estate Lead Conversion With ARP
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) Crush Your Real Estate Lead Conversion With ARP

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Today we discuss what ARP is, and how to use it to guide your conversations and help you nurture your Real Estate leads to happy clients, faster than you ever thought possible.

4 Tips For Realtors® Who Want To Dominate Their Geographic Farms
Leading Agent Smart Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

4 Tips For Realtors® Who Want To Dominate Their Geographic Farms

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Today, on a phone call, a team of agents that was considering using our services asked me a very interesting question. They asked me what I thought the key best practices would be, should they want to go into a new Geographic Marketplace and want to dominate that farm area?

How To Crush It With "Non Real Estate Related" Real Estate Marketing
Leading Agent Smart Marketing, Real Estate Marketing 101

How To Crush It With “Non Real Estate Related” Real Estate Marketing

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One of the most important things to consider when planning a Real Estate Marketing campaign, is what different types of content you are going to utilize throughout this campaign. One thing that Realtors® often underestimate is the importance of “Non Real Estate Related” Marketing Content.

Want More Juice In Your Farm Area? WORK IT!
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Want More Juice In Your Farm Area? WORK IT!

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Too many times we come across Realtors® that are 90% of the way to dominating their farm area, BUT they blow it on the last stretch. Here are the problems we find and how to fix them.

(VIDEO) LeadingAgent Vs. GeographicFarm.com
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Vs. GeographicFarm.com

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A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.

Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Smart Postcard Marketing- What’s It All About?

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This brief video covers the state of Real Estate Marketing and Technology, and the one of a kind LeadingAgent Smart Marketing Platform in today’s ever advancing Real Estate Industry.

No Inventory? No Problem! 3 Ways Realtors® Can Kick Butt In Low Inventory Markets
Interesting Marketing Facts, Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

No Inventory? No Problem! 3 Ways Realtors® Can Kick Butt In Low Inventory Markets

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One of the most challenging things for Realtors® that are engaged in a geographic farming campaign is what to do when the inventory is low. Today we focus on 3 ways you can dominate a low inventory market, and do more business than ever before.

(VIDEO) Geographic Farm? Do It Right The First Time
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

(VIDEO) Geographic Farm? Do It Right The First Time

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Tons of Realtors® get geo farming wrong, so today we made a video talking about this and how to ensure you set up your Geographic Farms correctly, the FIRST time. Enjoy!

I've Got This List Of Homeowners That Responded To My Marketing. Now What?
Facebook Advertising, Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

I’ve Got This List Of Homeowners That Responded To My Marketing. Now What?

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We love hearing our client’s tell us that they are getting tons of leads from our marketing programs. We HATE hearing they don’t know what to do next. Here are two easy ways to follow up.

3 Ways Your Real Estate Postcard Farming Content Can Live Beyond The Postcard Itself
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

3 Ways Your Real Estate Postcard Farming Content Can Live Beyond The Postcard Itself

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The key to Real Estate Postcard farming isn’t to get a homeowner to look at your postcard once and toss it. It’s to make your content OUTLAST the card itself. Here are 3 ways to do this.

Landing Pages Are More Important Than Your Actual Real Estate Website
Blogging, Inbound Marketing For Real Estate, Leading Agent Smart Marketing, Real Estate Technology, Real Estate Websites

Landing Pages Are More Important Than Your Actual Real Estate Website

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I would rather see agents have tons of great landing pages, INSTEAD of a full blown Real Estate Website. Why is this? Because landing pages work. here’s what they are and why.

How To Become The Thought Leader In Your Real Estate Farm Area
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

How To Become The Thought Leader In Your Real Estate Farm Area

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The best way to pick up listings in your Real Estate Farm area is to become the thought leader, in the minds of the homeowners that live there. Here are three easy ways to do that.

3 Ways To Use Offline Real Estate Marketing To Leverage Your Online Properties
Electronic Marketing, Email Marketing, Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101

3 Ways To Use Offline Real Estate Marketing To Leverage Your Online Properties

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Many Realtors® debate between doing things “the old way”, and using technology to do things “the new way”. I suggest you can use one to leverage the other. Here’s how.

Automated Home Valuations, Facebook Advertising, Leading Agent Smart Marketing

LeadingAgent’s New Online Home Valuation Tool Is Perfect For Your Website, Facebook Ads, Door Knocking & Much More!

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Our INSTANT online home valuation tool is the PERFECT addition to your website, Facebook advertising, or even your door knocking.

3 Ways To Give your Traditional Real Estate Postcard Farming A High Tech Reboot
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

3 Ways To Give your Traditional Real Estate Postcard Farming A High Tech Reboot

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The Real Estate Postcard Marketing of yesterday no longer applies, if you want to be a successful Realtor® in this day in age. Here are three wasy ways to update your plans.

Behavioral Real Estate Drip Marketing For The Masses
CRM Systems, Electronic Marketing, Leading Agent Smart Marketing, Real Estate Technology

Behavioral Real Estate Marketing For The Masses

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  A few weeks ago, I wrote an article about how some Realtor’s® electronic marketing efforts were making them look like …

Leading Agent Smart Marketing, Real Estate Postcard Marketing

Why Your Real Estate Postcard Marketing Needs A High Tech Reboot

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If you are sending traditional Real Estate Farming postcards to your farm area, you need to find a way to incorporate technology, giving your campaign a reboot.

Leading Agent Smart Marketing, Real Estate Marketing 101, Real Estate Technology

Are You A Tech-Smart Realtor®?

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89% of homebuyers say they use online tools to find their agent and their home. If you are not tech-savvy, you are being left behind.

Leading Agent Smart Marketing, Real Estate Marketing 101

Data Is The New Bacon – Why Realtors® Need Integrated Data To Be Successful In Today’s Marketplace

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Data is king. Integrating your Real Estate data into a single platform that allows you to segment and analyze the data can be the difference between success and failure.

Leading Agent Smart Marketing, Press Releases

LeadingAgent’s All-In-One, Integrates with EVERYTHING Real Estate System

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Historically, the Real Estate Industry and technology in general has been very disjointed. FINALLY, something that “just works”. Our system integrates with EVERYTHING.

Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Myths and Facts About Real Estate Postcard Marketing

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Many Realtors® say “Postcard Marketing doesn’t work”. The fact is that they have some misconceptions about it and aren’t doing it right. Here are some tips.

CRM Systems, Leading Agent Smart Marketing

Your Real Estate Technologies Are Not Integrated And It’s Going To Cost You

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If the software you use to conduct your Real Estate Business is disjointed and not integrated, you are going to lose business! Here are some tips on how to make sure you are fully integrated.

Blogging, Branding, Electronic Marketing, Interesting Marketing Facts, Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Websites, Social Media Marketing

Client Personas Are Critical To The Success Of Your Real Estate Farming

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Why the stories behind who lives in your farm area is the critical difference between the success and failures of …

Leading Agent Smart Marketing, Real Estate Marketing 101

A Solid Plan AND Budget are CRITICAL to any Realtor’s® Marketing Success

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When it comes to marketing, a well thought out strategy of market research, a marketing plan, and marketing budget make the difference between success and failure.

Leading Agent Smart Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Think Real Estate Postcard Marketing Is Too “Old School”? THINK AGAIN!

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If you think Real Estate Postcard Marketing is too “Old School”, YOU ARE WRONG. Here are some tips on how postcards can help bolster your online presence and electronic marketing efforts.

Leading Agent Smart Marketing, Real Estate Marketing 101

Some Interesting Ideas To Keep People Interested In Your Real Estate Capture Marketing

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Here are some great ways you can switch up your Capture Marketing, keeping your messages “fresh” to homeowners and ensuring your success.

Interesting Marketing Facts, Leading Agent Smart Marketing

Wondering What Happened To Your Capture Marketing Results? Look At What You Are Offering People!!!

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FACT: If your capture marketing offers your farm area THE SAME thing every month, month after month, your marketing results WILL decline. Here’s how to avoid that.

Leading Agent Smart Marketing, Postcard Marketing

Comparison: LeadingAgent Neighborhood Capture Marketing Vs. Corefact

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In today’s comparison, we take a look at Corefact’s Capture Marketing System and compare it to the LeadingAgent Neighborhood Capture System.

Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101

3 Reasons You Need To Use Capture Marketing In Your Real Estate Farming Program

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I have written many articles about how many Realtors® postcard farming practices are outdated. It’s such a true statement, and …

CRM Systems, Leading Agent Smart Marketing

The Importance Of Workflow Automation In Your Real Estate CRM Solution

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When it comes to time, Realtors have little of it. CRM can help you work “Smarter” and not harder.

CRM Systems, Leading Agent Smart Marketing

Social Media Has Changed CRM. Is Your CRM Up To Speed? Answer These Three Questions:

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Almost ever Realtor we come across is using a CRM system that IS NOT social media integrated. Here are three quick questions you can ask yourself to find out if your CRM is.