Using SMS As Part Of Your Real Estate Lead Follow Up And Nurturing Strategy
CRM Systems, Electronic Marketing, Real Estate Marketing 101, Real Estate Technology, Text Message Marketing

Using SMS As Part Of Your Real Estate Lead Follow Up And Nurturing Strategy

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Not only do text messages have a 97% open rate, but if you are effectively sending them to your best prospects, you will close more business. Today we examine who to target.

Want To Sell More Homes? Walk A Mile In Your Seller's Shoes
Postcard Marketing, Real Estate Marketing 101

Want To Sell More Homes? Walk A Mile In Your Seller’s Shoes

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When agents aren’t making headway in their marketplace, did they pick a bad area to focus their marketing efforts? No. They are just not touching homeowners with information that is relevant to them, and consistent with their current life circumstances.

Low Inventory? Who Cares? Get Listings TODAY.
Real Estate Marketing 101

Low Inventory? Who Cares? Get Listings TODAY.

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The truth is there are no bad Real Estate markets. This holds true for low inventory markets as well. How do you break through in a low inventory market? Here are two great pro tips you can use.

Using Case Studies In Your Real Estate Marketing To Generate More Leads
Real Estate Marketing 101

Using Case Studies In Your Real Estate Marketing To Generate More Leads

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Sometimes, Realtors® get a little too anxious with home seller leads and jump right into trying to close the deal, rather than taking a methodical approach of building awareness, generating interest and then turning that lead into a client. Today we address two great ways to do this effectively.

Why Simple Wins With Your Real Estate Marketing
Real Estate Marketing 101

Why Simple Wins With Your Real Estate Marketing

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Sometimes Real Estate Agents make their marketing strategy, or their marketing content too complex. When it comes to Real Estate Marketing, simple always wins. Here is why.

Step 1 To Real Estate Marketing Success: Get To Work
Real Estate Marketing 101

Step 1 To Real Estate Marketing Success: Get To Work

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Sometimes simply “getting started” with a Real Estate Marketing campaign is the thing agents find most difficult. There are some good reasons why you need to get started today, and stop delaying.

Facebook Community Page Strategies To Build Homeowner Engagement
Facebook Advertising, Real Estate Marketing 101

Facebook Community Page Strategies To Build Homeowner Engagement

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In our last article, we discussed how Facebook Community Pages might be a great solution for any Realtor® that simply does not want to get out in their farm area and do any door knocking at all. Today we’re going to discuss some strategies you can employ to build homeowner engagement, thereby building your brand awareness in the area, making you the thought leader in your farm.

How to Customize Your Real Estate Instagram Profile With Custom Highlights
Real Estate Marketing 101, Real Estate Technology

(VIDEO) How to Customize Your Real Estate Instagram Profile With Custom Highlights

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Instagram has a great feature that allows you to save highlights in your profile. This is a PERFECT tool for Realtors®. Here are steps to do it and some tips on things you might want to highlight.

Hate Door Knocking? Consider A Facebook Community Page
Facebook Advertising, Real Estate Marketing 101

Hate Door Knocking? Consider A Facebook Community Page

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You need to work your hood. If you don’t want to get out there and knock doors and get face time with homeowners that way, Facebook has the perfect solution for you. Community Pages.

Two Facebook Lookalike Audiences That Can Boost Your Real Estate Sales
Facebook Advertising, Real Estate Marketing 101

Two Facebook Lookalike Audiences That Can Boost Your Real Estate Sales

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One of Facebook’s advertising features we find that Realtors® are significantly under utilizing are Lookalike Audiences. Here are two underutilized lookalike audiences you MUST incorporate into your Real Estate Marketing plans.

Want To Build Content And Your Brand And Become A Real Estate Thought Leader? Document Your Day To Day
Inbound Marketing For Real Estate, Leading Agent Smart Marketing, Real Estate Marketing 101

Want To Build Content And Your Brand And Become A Real Estate Thought Leader? Document Your Day To Day

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There is a very common phrase out there when it comes to content marketing: Document, Don’t Create. For all of you Realtors® out there that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this, more easily then you imagined.

3 Content Marketing Strategies For Realtors® That Want To Crush It
Inbound Marketing For Real Estate, Real Estate Marketing 101

2 Content Marketing Strategies For Realtors® That Want To Crush It

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There once was a day when Realtors® were either considered “Content Marketers”  (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.

Crush Your Real Estate Lead Conversion With ARP
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) Crush Your Real Estate Lead Conversion With ARP

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Today we discuss what ARP is, and how to use it to guide your conversations and help you nurture your Real Estate leads to happy clients, faster than you ever thought possible.

What's Better? Quantity Of Leads, Or Quality Of Lead Follow Up?
CRM Systems, Real Estate Marketing 101, Real Estate Technology

What’s Better? Quantity Of Leads, Or Quality Of Lead Follow Up?

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Today I want to discuss the idea of which is better? Should you focus on the quantity of leads coming in, or the quality of the follow up you are giving leads?

Want better Real Estate Marketing Results? It All Starts with Tracking!
Real Estate Marketing 101

Want better Real Estate Marketing Results? It All Starts with Tracking!

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One question that seems to constantly come up, when talking with Realtors® about their marketing campaigns and platforms is the concept of them wanting their marketing results to be better. There is a trick to this though…

4 Tips For Realtors® Who Want To Dominate Their Geographic Farms
Leading Agent Smart Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

4 Tips For Realtors® Who Want To Dominate Their Geographic Farms

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Today, on a phone call, a team of agents that was considering using our services asked me a very interesting question. They asked me what I thought the key best practices would be, should they want to go into a new Geographic Marketplace and want to dominate that farm area?

Want To Grow Your Real Estate Practice? DO LESS!
Real Estate Marketing 101

Want To Grow Your Real Estate Practice? DO LESS!

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A common complaint we hear from Realtors® that contact us about helping them reach their Real Estate Marketing goals is the fact that they feel like they just can’t “get things in gear and execute”. The result is they feel they aren’t growing as fast as they should. It’s true they aren’t growing, but not for the reason you would think.

The Difference Between "Wanting" To Be A Top Producer And "Being" A Top Producer
Real Estate Marketing 101

The Difference Between “Wanting” To Be A Top Producer And “Being” A Top Producer

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Over the years, I’ve found that many Realtors®, especially those that are newer to the industry, lament not being a top producing agent in their marketplace. The thing of it is though that I don’t think many of these agents understand a clear path of how to become a top producing agent, because they were never really properly taught.

Real Estate Marketing (And All Marketing) Requires Patience
Real Estate Marketing 101

Real Estate Marketing (And All Marketing) Requires Patience

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A common misconception we see time and time again, from agents that are ramping up their marketing efforts is the thought that they should be crushing it after only a month or two into their marketing campaign.

How To Crush It With "Non Real Estate Related" Real Estate Marketing
Leading Agent Smart Marketing, Real Estate Marketing 101

How To Crush It With “Non Real Estate Related” Real Estate Marketing

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One of the most important things to consider when planning a Real Estate Marketing campaign, is what different types of content you are going to utilize throughout this campaign. One thing that Realtors® often underestimate is the importance of “Non Real Estate Related” Marketing Content.

You Down With OOP? Yeah, You Should Be...
Facebook Advertising, Real Estate Marketing 101

You Down With O.O.P? Yeah, You Should Be…

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Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors® and significantly important, if you want to be in business for the long haul.

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads
Facebook Advertising, Real Estate Marketing 101

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads

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Are you worried about Facebook’s timeline changes and how it is going to impact your Real Estate Ads? If so, …

Worried About Facebook Timeline Changes? Content Marketing Will Save The Day
Facebook Advertising, Real Estate Marketing 101

Worried About Facebook Timeline Changes? Content Marketing Will Save The Day

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Facebook is changing their algorithm for their news feed. Don’t let that throw your Real Estate marketing off track. Use Content Marketing to keep things running smoothly.

(VIDEO) How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

(VIDEO) How To Grow Your Real Estate Database

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One of the most common things we find when speaking with a person that is brand new to Real Estate is that they have no semblance of a database set up. This is not good. Having a database to get started with is CRITICAL for getting a new agent from “secret agent” to “known agent in the marketplace”.

Want More Juice In Your Farm Area? WORK IT!
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Want More Juice In Your Farm Area? WORK IT!

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Too many times we come across Realtors® that are 90% of the way to dominating their farm area, BUT they blow it on the last stretch. Here are the problems we find and how to fix them.

How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

How To Grow Your Real Estate Database

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We often find that new agents do not have a database. Not because they haven’t tried, but mostly because nobody has ever shown them how to build a solid personal database. Today we tackle this issue.