A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.
Before we get started, let me disclose the following:
• We have gathered the information in this post based on what we have found during a comparison of our product, against what we found on the corporate website of the competing product.
• This is a point by point review. We of course happen to love our product, however we are not saying our product is superior to any other product out there. Our intent is to lay out the facts, as they are available, give you our thoughts and let the reader make their decision as to what solution is the best fit for them.
Your barrier of entry CANNOT be too high
One thing that has us scratching our head the most about Geographic Farming is the way the get homeowners to go from reading a postcard, to navigating to a landing page on the Internet. The cards they send have a clear call to action to get a home valuation and a URL to go to. BUT, they do not use capture codes.
Instead, what a homeowner finds when they get to the landing page is a request for them to fill in their home address information. WAIT. WHAT? Why would you ask homeowners this information? You already know who they are and where they live. You sent a postcard to their house, didn’t you?
Besides that, if you make someone type in tons of information, they are less likely to complete the process. This will greatly impact the results of your postcard campaigns. Why make them type in tons of duplicate data, when you could simply just have them punch in a short capture code and their email address? Remember, keep is simple.
Only offering Home Valuations Limits Your Effectiveness
With Geographic Farming, the only item of value a homeowner can get from a postcard mailing is a free instant home valuation. Again, we’ve found that this can be detrimental to your overall success in your campaign. You see, if you send postcards to the same people in your farm, month after month and ONLY ever tell them to go online to get a home value, over time homeowners become fatigued with your messages. The net outcome is they are going to stop interacting with your marketing pieces.
The LeadingAgent platform on the other hand features a one of a kind variable capture code system. That means the offer codes can be linked to literally ANY type of item of value. By default, we also offer a instant online home valuation. But why be a one trick Realtor®? Use our system to keep things fresh and different, changing them up every month, keeping homeowners interested.
For instance, one month offer a home valuation, then the next month choose from one of our ebooks in our extensive library of free books, the next month, link a just listed card to a video tour of the property, and perhaps one month do a holiday postcard and link the capture code to a contest for kids in your farm area.
The Possibilities are ENDLESS
Template is a BAD WORD (At least with LeadingAgent)
The whole point of marketing yourself is to make you stand out as an individual. There is no other agent out there like you. Geographic Farming literally has dozens and dozens of postcard templates designed to advertise instant home valuations. They are generic though and don’t advertise you, your brand or your value proposition.
Unlike Geographic Farming’s system, we will not give you an online catalog of templates to choose from. Instead we will give you a dedicated graphic designer that is going to work with you to design a one of a kind, custom branded identity for both your postcards and your landing pages. There is no other service out there that offers these agency style services at such an affordable price.
Both platforms Offer Print Marketing married with Facebook Digital Farming. Only one offers Ad retargeting
Marrying traditional marketing with digital marketing and spreading your brand awareness is a very smart way to build your brand awareness and therefore your bottom line. The thing about media these days though is that it is everywhere. The attention span of homeowners is at an all time low. Because of this, you need a way to trickle your message on these interested parties, in an ongoing fashion.
Enter LeadingAgent’s Ad Retargeting Features. With Ad Retargeting, any homeowner that has interacted with your postcards or clicked on your Facebook digital farming ads is automatically put on a separate digital campaign that keeps dripping advertisements for you and your services, thus further engraining you and your brand in the homeowner’s mind.
Whether or not you have a follow up or lead cultivation solution already in place, LeadingAgent’s Ad Retargeting services are an invaluable advantage that will help you grow your Real Estate Practice faster.
There are lots of marketing platforms out there. It’s important you find the most comprehensive platform out there that will meet all your needs, at the most affordable price possible. We think LeadingAgent is just what you need and would love to talk with you about how we can help you grow your Real Estate Practice.