When agents aren’t making headway in their marketplace, did they pick a bad area to focus their marketing efforts? No. They are just not touching homeowners with information that is relevant to them, and consistent with their current life circumstances.
Over the years, I’ve found that many Realtors®, especially those that are newer to the industry, lament not being a top producing agent in their marketplace. The thing of it is though that I don’t think many of these agents understand a clear path of how to become a top producing agent, because they were never really properly taught.
Many Realtors® are worried that they can’t come up with enough marketing content to fulfill their content marketing goals. …
In 20 years of working with Realtors® and helping them build their real estate businesses, I’ve learned quite a lot. Here are 5 VERY important things you have to think about.