There is a very common phrase out there when it comes to content marketing: Document, Don’t Create. For all of you Realtors® out there that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this, more easily then you imagined.
There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
Are you worried about Facebook’s timeline changes and how it is going to impact your Real Estate Ads? If so, …
Many Realtors® that think Content Marketing doesn’t pan out are just using the wrong frame of reference. Here is how, and here is why content marketing is important.