Not only do text messages have a 97% open rate, but if you are effectively sending them to your best prospects, you will close more business. Today we examine who to target.
The truth is there are no bad Real Estate markets. This holds true for low inventory markets as well. How do you break through in a low inventory market? Here are two great pro tips you can use.
Sometimes, Realtors® get a little too anxious with home seller leads and jump right into trying to close the deal, rather than taking a methodical approach of building awareness, generating interest and then turning that lead into a client. Today we address two great ways to do this effectively.
In our last article, we discussed how Facebook Community Pages might be a great solution for any Realtor® that simply does not want to get out in their farm area and do any door knocking at all. Today we’re going to discuss some strategies you can employ to build homeowner engagement, thereby building your brand awareness in the area, making you the thought leader in your farm.
You need to work your hood. If you don’t want to get out there and knock doors and get face time with homeowners that way, Facebook has the perfect solution for you. Community Pages.
There is a very common phrase out there when it comes to content marketing: Document, Don’t Create. For all of you Realtors® out there that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this, more easily then you imagined.
There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
Facebook is changing their algorithm for their news feed. Don’t let that throw your Real Estate marketing off track. Use Content Marketing to keep things running smoothly.
When we start working with a new Realtor® on a smart postcard farming campaign, one of the greatest feelings is …
Being a Realtor® is a good thing to be, BUT if you are leaning on this as a reason homeowner’s should hire you, you need to stop. Today we address why, and how to effectively build your brand.
It can’t always be “the market” that is keeping you from growing your Real Estate Practice. Today we discuss three things we see agents commonly experiencing and how to fix them.
As important as it is to generate leads for your Real Estate Practice, how you follow up with those leads is also critically important. Today we examine a few ways to ensure you are building relationships and not burning bridges.
One of the biggest reasons Realtors® face challenges when trying to build their Real Estate Practices can simply be described as a lack of routine.
We love hearing our client’s tell us that they are getting tons of leads from our marketing programs. We HATE hearing they don’t know what to do next. Here are two easy ways to follow up.
The difference between success and failure in your Real Estate Marketplace is dependent on the type of content you are creating to market yourself. Here are three great tips.
In 20 years of working with Realtors® and helping them build their real estate businesses, I’ve learned quite a lot. Here are 5 VERY important things you have to think about.
If you haven’t started your 2017 Real Estate Marketing campaign yet, don’t worry. It’s getting close to “too late”, but you still have time. Here are 3 tips to help you.
Every Realtor® wants to know what the best real estate marketing campaign is. Today we discuss some key elements in successfully planning and executing the perfect real estate farming campaign.
If you are sending traditional Real Estate Farming postcards to your farm area, you need to find a way to incorporate technology, giving your campaign a reboot.
Picking the right geographic farm is only the FIRST STEP in a successful Real Estate Postcard Campaign. Today we talk about the critical next steps you should take to ensure success.
If you ask any Realtor® why they got into Real Estate, you are bound to get quite a variety of …
The best Real Estate Marketing campaigns involve a little bit of everything in moderation. One part of that is traditional marketing, such as postcard farming.
Just as there is science to putting together a marketing plan, picking the actual area you are going to be sending Real Estate Postcards to is equally important.
One of the most critical questions we get time and time again about Real Estate Postcard Farming is “How Many Homes Should I Farm”. Read this article to find out. It may surprise you.
Real Estate Postcard Farming isn’t irrelevant. The fact of the matter is your farming techniques are obsolete. Here are three common mistakes and how to fix them.
Things to consider, and keep you motivated to consistently market to your Real Estate Farm Area, even though it may seem like it’s taking a while to get it off the ground.