Not only do text messages have a 97% open rate, but if you are effectively sending them to your best prospects, you will close more business. Today we examine who to target.
The truth is there are no bad Real Estate markets. This holds true for low inventory markets as well. How do you break through in a low inventory market? Here are two great pro tips you can use.
Sometimes, Realtors® get a little too anxious with home seller leads and jump right into trying to close the deal, rather than taking a methodical approach of building awareness, generating interest and then turning that lead into a client. Today we address two great ways to do this effectively.
Sometimes Real Estate Agents make their marketing strategy, or their marketing content too complex. When it comes to Real Estate Marketing, simple always wins. Here is why.
Sometimes simply “getting started” with a Real Estate Marketing campaign is the thing agents find most difficult. There are some good reasons why you need to get started today, and stop delaying.
In our last article, we discussed how Facebook Community Pages might be a great solution for any Realtor® that simply does not want to get out in their farm area and do any door knocking at all. Today we’re going to discuss some strategies you can employ to build homeowner engagement, thereby building your brand awareness in the area, making you the thought leader in your farm.
There is a very common phrase out there when it comes to content marketing: Document, Don’t Create. For all of you Realtors® out there that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this, more easily then you imagined.
There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
Today we discuss what ARP is, and how to use it to guide your conversations and help you nurture your Real Estate leads to happy clients, faster than you ever thought possible.
One question that seems to constantly come up, when talking with Realtors® about their marketing campaigns and platforms is the concept of them wanting their marketing results to be better. There is a trick to this though…
Today, on a phone call, a team of agents that was considering using our services asked me a very interesting question. They asked me what I thought the key best practices would be, should they want to go into a new Geographic Marketplace and want to dominate that farm area?
A common complaint we hear from Realtors® that contact us about helping them reach their Real Estate Marketing goals is the fact that they feel like they just can’t “get things in gear and execute”. The result is they feel they aren’t growing as fast as they should. It’s true they aren’t growing, but not for the reason you would think.
A common misconception we see time and time again, from agents that are ramping up their marketing efforts is the thought that they should be crushing it after only a month or two into their marketing campaign.
One of the most important things to consider when planning a Real Estate Marketing campaign, is what different types of content you are going to utilize throughout this campaign. One thing that Realtors® often underestimate is the importance of “Non Real Estate Related” Marketing Content.
Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors® and significantly important, if you want to be in business for the long haul.
Are you worried about Facebook’s timeline changes and how it is going to impact your Real Estate Ads? If so, …
One of the most common things we find when speaking with a person that is brand new to Real Estate is that they have no semblance of a database set up. This is not good. Having a database to get started with is CRITICAL for getting a new agent from “secret agent” to “known agent in the marketplace”.
We are hosting webinars to demonstrate the power of the LeadingAgent Real Estate Marketing Platform and show how they will help make 2018 your best year ever!
Ever get totally excited that your Real Estate Marketing is paying off and you are getting leads, only to then …
Many Realtors® are worried that they can’t come up with enough marketing content to fulfill their content marketing goals. …
Too many times we come across Realtors® that are 90% of the way to dominating their farm area, BUT they blow it on the last stretch. Here are the problems we find and how to fix them.
Today we talk about specialization and how it relates to your Real Estate Career and growing your Real Estate Practice.
Being a Realtor® is a good thing to be, BUT if you are leaning on this as a reason homeowner’s should hire you, you need to stop. Today we address why, and how to effectively build your brand.
One common problem Realtors® face is figuring out the line between wanting to be the Realtor® of choice where they live, BUT also still being “just a neighbor”. Here are 3 tips on how to achieve this.
One of the most common questions we get from Realtors® is how often should they send to their farm area? This short video answers that question. Have more questions? Hit us up anytime: firstname.lastname@example.org 🙂
A common misconception among Real Estate agents that are just getting started in the business is the idea that in order to set up a regular Real Estate Marketing campaign, you need to be a well established, seasoned agent. This is not true, AT ALL.
If you are lamenting not having enough Real Estate clients, it could be because you simply are not doing enough marketing. Here is an easy to follow, 3 prong approach that will help you succeed.
When it comes to Real Estate Postcard Farming, what is better? Quality or Quantity? The answer is actually BOTH.
Marketing isn’t a one shot effort. It’s comprised of taking a shot, analyzing, re-tooling and repeating. Today we explain why, AND show you three common Real Estate Marketing Campaigns and how to intelligently take many swings at them.
When planning your Real Estate Marketing Campaign, the content you use is just as important as the farm area and marketing engine you choose. Here are some tips.
If you are a Realtor®, you are your own business and your marketing is your own hard earned money that is on the line. Today we discuss why simply “breaking even” should never be a consideration.
Way back when, when I started this agency, we were working with all sorts of companies. Everything from high tech …
Market Update postcards alone do not make a Real Estate Marketing Campaign. Here are 3 great additional things to send to help you get more listings.