There once was a day when Realtors® were either considered “Content Marketers” (Inbound), or “Pay per click” Adwords, banner ad, and farming guys (Outbound). These days though, the two methodologies of marketing have crossed paths, leading to new, interesting opportunities.
A common complaint we hear from Realtors® that contact us about helping them reach their Real Estate Marketing goals is the fact that they feel like they just can’t “get things in gear and execute”. The result is they feel they aren’t growing as fast as they should. It’s true they aren’t growing, but not for the reason you would think.
Too many times we come across Realtors® that are 90% of the way to dominating their farm area, BUT they blow it on the last stretch. Here are the problems we find and how to fix them.
Today we talk about specialization and how it relates to your Real Estate Career and growing your Real Estate Practice.
Being a Realtor® is a good thing to be, BUT if you are leaning on this as a reason homeowner’s should hire you, you need to stop. Today we address why, and how to effectively build your brand.
It’s not always the farm area that is to blame. Sometimes it’s your Real Estate Marketing materials. Today we discuss three ways you can put this to the test, before you act.
One of the most challenging things for Realtors® that are engaged in a geographic farming campaign is what to do when the inventory is low. Today we focus on 3 ways you can dominate a low inventory market, and do more business than ever before.
A common misconception among Real Estate agents that are just getting started in the business is the idea that in order to set up a regular Real Estate Marketing campaign, you need to be a well established, seasoned agent. This is not true, AT ALL.
If you are lamenting not having enough Real Estate clients, it could be because you simply are not doing enough marketing. Here is an easy to follow, 3 prong approach that will help you succeed.
When it comes to Real Estate Postcard Farming, what is better? Quality or Quantity? The answer is actually BOTH.
A solid content marketing strategy is a critical part of ANY Real Estate Professional’s marketing plan. Today we discuss 3 reasons why.
The difference between success and failure in your Real Estate Marketplace is dependent on the type of content you are creating to market yourself. Here are three great tips.
If you haven’t started your 2017 Real Estate Marketing campaign yet, don’t worry. It’s getting close to “too late”, but you still have time. Here are 3 tips to help you.
Marketing isn’t a one shot effort. It’s comprised of taking a shot, analyzing, re-tooling and repeating. Today we explain why, AND show you three common Real Estate Marketing Campaigns and how to intelligently take many swings at them.
One way to ensure you are consistent with your Real Estate Marketing is to utilize technology to help you out. Today I talk about 4 of my favorite tools and ways you can use them to help grow your Real Estate Practice.
Real Estate Marketing is a marathon, not a sprint. Consistency is the key element to the success of your Real Estate Practice, during this marathon. Today we explain some ways to ensure consistency.
The other day I was reading Inman News and I came across an article titled “Why Working Smarter, Not Harder …
Many Real Estate marketing pieces are nothing more than a boring piece of mail that takes up a homeowner’s mailbox. Today we discuss three ways you can avoid this.
There are some common myths we see often that completely tank a Realtors® geographic farming plans. Today we discuss three of the most common myths we find and the secrets behind them.
When it comes to Real Estate Marketing, there is no one size fits all solution, and no magic bullet that will solve all your problems. Today I discuss building a well balanced campaign.
Geographic farming for Real Estate is hard, but it doesn’t have to be impossible. Today we address 3 critical first steps to take when starting a successful campaign.
These types of messages have become standard practice in mass media. “Fear Tactics” don’t work in Real Estate though. Here is a story of how fear tactics went wrong and how you can avoid making this mistake with your Real Estate Marketing.
Many Realtors® simply do not track their Real Estate Postcard Marketing results. Today we discuss two great ways you can track your postcard campaigns, ensuring your messages are being well received.
Marketing is one of the most critical parts of your Real Estate Practice. We find many agents though do not treat it as seriously as something such as a client meeting.
One common question Realtors® have is “How do I set up a successful Real Estate Marketing Campaign?” Today we explore some best practices to help you succeed.
In Real Estate there are things that are important, things you can control and things you can’t. The trick to success in Real Estate is focusing on what’s important.
Whether you are a “techie”, a social media junkie, a content marketing guru, or a traditional real estate postcard farmer, proximity marketing is a critical piece of the puzzle when it comes to the success of your real estate practice.
No matter what vehicle you use for your Real Estate Marketing, if you are not consistent, you WILL fail. Here’s why and also how to make sure you are consistent.
Data is king. Integrating your Real Estate data into a single platform that allows you to segment and analyze the data can be the difference between success and failure.
If you don’t stand out, you simply do not count. Here are some quick tips to consider when planning your Real Estate Marketing that will ensure you stand out from the crowd this year.
One of the most common question Realtors® ask us when it comes to postcard marketing to farm areas is, “How Often Should I Mail?”. Consistency is KEY to the success of your campaigns.
Did you know we give Realtors® all over the country FREE Marketing Advice? You can get it too!