Using SMS As Part Of Your Real Estate Lead Follow Up And Nurturing Strategy
CRM Systems, Electronic Marketing, Real Estate Marketing 101, Real Estate Technology, Text Message Marketing

Using SMS As Part Of Your Real Estate Lead Follow Up And Nurturing Strategy

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Not only do text messages have a 97% open rate, but if you are effectively sending them to your best prospects, you will close more business. Today we examine who to target.

Low Inventory? Who Cares? Get Listings TODAY.
Real Estate Marketing 101

Low Inventory? Who Cares? Get Listings TODAY.

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The truth is there are no bad Real Estate markets. This holds true for low inventory markets as well. How do you break through in a low inventory market? Here are two great pro tips you can use.

Step 1 To Real Estate Marketing Success: Get To Work
Real Estate Marketing 101

Step 1 To Real Estate Marketing Success: Get To Work

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Sometimes simply “getting started” with a Real Estate Marketing campaign is the thing agents find most difficult. There are some good reasons why you need to get started today, and stop delaying.

How to Customize Your Real Estate Instagram Profile With Custom Highlights
Real Estate Marketing 101, Real Estate Technology

(VIDEO) How to Customize Your Real Estate Instagram Profile With Custom Highlights

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Instagram has a great feature that allows you to save highlights in your profile. This is a PERFECT tool for Realtors®. Here are steps to do it and some tips on things you might want to highlight.

Hate Door Knocking? Consider A Facebook Community Page
Facebook Advertising, Real Estate Marketing 101

Hate Door Knocking? Consider A Facebook Community Page

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You need to work your hood. If you don’t want to get out there and knock doors and get face time with homeowners that way, Facebook has the perfect solution for you. Community Pages.

Want To Build Content And Your Brand And Become A Real Estate Thought Leader? Document Your Day To Day
Inbound Marketing For Real Estate, Leading Agent Smart Marketing, Real Estate Marketing 101

Want To Build Content And Your Brand And Become A Real Estate Thought Leader? Document Your Day To Day

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There is a very common phrase out there when it comes to content marketing: Document, Don’t Create. For all of you Realtors® out there that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this, more easily then you imagined.

Crush Your Real Estate Lead Conversion With ARP
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) Crush Your Real Estate Lead Conversion With ARP

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Today we discuss what ARP is, and how to use it to guide your conversations and help you nurture your Real Estate leads to happy clients, faster than you ever thought possible.

What's Better? Quantity Of Leads, Or Quality Of Lead Follow Up?
CRM Systems, Real Estate Marketing 101, Real Estate Technology

What’s Better? Quantity Of Leads, Or Quality Of Lead Follow Up?

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Today I want to discuss the idea of which is better? Should you focus on the quantity of leads coming in, or the quality of the follow up you are giving leads?

Want better Real Estate Marketing Results? It All Starts with Tracking!
Real Estate Marketing 101

Want better Real Estate Marketing Results? It All Starts with Tracking!

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One question that seems to constantly come up, when talking with Realtors® about their marketing campaigns and platforms is the concept of them wanting their marketing results to be better. There is a trick to this though…

Want To Grow Your Real Estate Practice? DO LESS!
Real Estate Marketing 101

Want To Grow Your Real Estate Practice? DO LESS!

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A common complaint we hear from Realtors® that contact us about helping them reach their Real Estate Marketing goals is the fact that they feel like they just can’t “get things in gear and execute”. The result is they feel they aren’t growing as fast as they should. It’s true they aren’t growing, but not for the reason you would think.

The Difference Between "Wanting" To Be A Top Producer And "Being" A Top Producer
Real Estate Marketing 101

The Difference Between “Wanting” To Be A Top Producer And “Being” A Top Producer

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Over the years, I’ve found that many Realtors®, especially those that are newer to the industry, lament not being a top producing agent in their marketplace. The thing of it is though that I don’t think many of these agents understand a clear path of how to become a top producing agent, because they were never really properly taught.

You Down With OOP? Yeah, You Should Be...
Facebook Advertising, Real Estate Marketing 101

You Down With O.O.P? Yeah, You Should Be…

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Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors® and significantly important, if you want to be in business for the long haul.

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads
Facebook Advertising, Real Estate Marketing 101

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads

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Are you worried about Facebook’s timeline changes and how it is going to impact your Real Estate Ads? If so, …

(VIDEO) How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

(VIDEO) How To Grow Your Real Estate Database

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One of the most common things we find when speaking with a person that is brand new to Real Estate is that they have no semblance of a database set up. This is not good. Having a database to get started with is CRITICAL for getting a new agent from “secret agent” to “known agent in the marketplace”.

How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

How To Grow Your Real Estate Database

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We often find that new agents do not have a database. Not because they haven’t tried, but mostly because nobody has ever shown them how to build a solid personal database. Today we tackle this issue.

(VIDEO) LeadingAgent Vs. GeographicFarm.com
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Vs. GeographicFarm.com

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A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.

Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Smart Postcard Marketing- What’s It All About?

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This brief video covers the state of Real Estate Marketing and Technology, and the one of a kind LeadingAgent Smart Marketing Platform in today’s ever advancing Real Estate Industry.

How Often Should I Send Out My Farm Postcards?
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

(VIDEO) How Often Should I Send Out My Geographic Farming Postcards?

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One of the most common questions we get from Realtors® is how often should they send to their farm area? This short video answers that question. Have more questions? Hit us up anytime: info@status5.com 🙂

So you've set up your Real Estate Farm Area and been sending out farming postcards on a very consistent basis. You've set up your Facebook Campaigns and your Ad retargeting campaigns, targeting homeowners in your farm area, and those that have visited your ads and pages. You've also been working your past client and sphere database, working to get more referral business. Congratulations! You are on your way. With all those pieces in place, you're accumulating lots of leads that need follow up. How you follow up though is critical. You need to be very careful. Cultivating leads is kind of like online dating. You have to make sure you are speaking to your leads needs. If you do not do this and you end up sending them tons of unrelated content they deem unnecessary, they are going to get angry and they are simply going to "swipe left" and move onto the next agent. What You Send Matters What you send your Real Estate leads matters. In all your marketing efforts, you are going to get many different types of homeowners, in different points in their lives, with different and specific needs. Can you tailor your follow up to 100% of each leads needs? Of course not. There are some ways though that you can set up your lead nurturing campaigns such that will span across the largest cross section of needs, ensuring you don't turn your leads off. With that in mind, today I want to share with you three ways you can make sure you are nurturing your leads in a meaningful way (and NOT pissing them off), ensuring that you win the opportunity to meet with them in a listing presentation and then list their home. Define Your Audiences One of the very first things we do with a Realtors®, when they come to us to help them with their marketing efforts is work on defining who their ideal clients are. We do this by developing client personas. Those personas dictate the types of messages that are deployed to homeowners in their marketplace, and those same personas can help you with defining how many audiences and how many lead nurturing campaigns you are going to need to set up to successfully convert these leads. Looking at the types of personas you are marketing to, you can craft your messages. For instance, maybe one of your personas is empty nesters that are looking to downsize. The messages you would send them are drastically different than people that would fall in the persona of perhaps being a young couple with a growing family that need to sell and find a larger home with a large yard. Obviously you can see how sending messages meant for one group, to the opposite group could be disastrous. The messages would make you seem out of touch, turn off the lead and cause them to simply move on to the next Realtor®. Once you've completed this exercise, you will likely find that you have quite a few campaigns. The average Realtor® we manage marketing campaigns for has anywhere from 2-6 different personas they are targeting. I know it seems like extra work to make so many different follow up campaigns, but if you find yourself with many personas, take the time to establish this up front. It will pay you back infinitely in the long run. Define Your Differentiating Factors One of the most common questions a potential seller or buyer will surely want an answer to is, "Why you?". What is it about you that is so special? How are you different than the other 50-100 Realtors® in your marketplace that would also love the opportunity to sell this prospects listing, or help this prospect buy a new home? You need to be able to give specific examples of what makes you different and valuable. The catch to detailing these differentiating factors, as you cultivate your leads, is not making it sound too sales-ey. If it sounds like a pitch, you are going to turn off your prospects, and they will look for another Realtor® to represent them. If you approach this task though with the idea of educating your prospect, rather than preaching or selling to them, you will win. It's all in the delivery. If you have a marketing agency you work with, they can certainly help you craft your story. If you do not, I might suggest coming up with alternate versions of your messages and doing A/B split testing to see which versions of your messages are best received. Make Them See What's In It For Them The last, and perhaps most important piece of the puzzle of course is catering to your prospects. By nature, as human beings, we are all a bit selfish. If your marketing pieces spend all of the message describing all your differentiating factors, without circling that back around to the homeowner, your message will fall short and simply seem like you are bragging. Instead of falling into this trap, your message needs to not only point out your differentiating factors, establishing you as the thought leader in your marketplace, BUT also draw a direct line for the homeowner that explains how those differentiating factors are going to benefit the homeowner. [hs_action id="1898"]
Real Estate Marketing 101

Have Lots Of Real Estate Leads? Don’t Piss Them Off

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As important as it is to generate leads for your Real Estate Practice, how you follow up with those leads is also critically important. Today we examine a few ways to ensure you are building relationships and not burning bridges.

(VIDEO) Geographic Farm? Do It Right The First Time
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

(VIDEO) Geographic Farm? Do It Right The First Time

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Tons of Realtors® get geo farming wrong, so today we made a video talking about this and how to ensure you set up your Geographic Farms correctly, the FIRST time. Enjoy!

3 Tips For Creating GREAT Real Estate Marketing Content
Real Estate Marketing 101

3 Tips For Creating GREAT Real Estate Marketing Content

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The difference between success and failure in your Real Estate Marketplace is dependent on the type of content you are creating to market yourself. Here are three great tips.

5 Things I've Learned While Planning & Executing Realtor's® Marketing Campaigns
Real Estate Marketing 101

5 Things I’ve Learned While Planning & Executing Realtor’s® Marketing Campaigns

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In 20 years of working with Realtors® and helping them build their real estate businesses, I’ve learned quite a lot. Here are 5 VERY important things you have to think about.

CRM Systems, Real Estate Technology

My Favorite Time Saving Technology That You Need For YOUR Real Estate Practice

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One way to ensure you are consistent with your Real Estate Marketing is to utilize technology to help you out. Today I talk about 4 of my favorite tools and ways you can use them to help grow your Real Estate Practice.

Even the BEST Real Estate Marketing Programs WILL FAIL, If You Fail At This One Thing
Real Estate Marketing 101

Even the BEST Real Estate Marketing Programs WILL FAIL, If You Fail At This One Thing

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Even the very best marketing platforms will fail, if you don’t do this one CRITICAL THING! What is that thing? Handle Follow Up. Today we discuss how.