The Difference Between "Wanting" To Be A Top Producer And "Being" A Top Producer
Real Estate Marketing 101

The Difference Between “Wanting” To Be A Top Producer And “Being” A Top Producer

Over the years, I’ve found that many Realtors®, especially those that are newer to the industry, lament not being a top producing agent in their marketplace. The thing of it is though that I don’t think many of these agents understand a clear path of how to become a top producing agent, because they were never really properly taught.

You Down With OOP? Yeah, You Should Be...
Facebook Advertising, Real Estate Marketing 101

You Down With O.O.P? Yeah, You Should Be…

Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors® and significantly important, if you want to be in business for the long haul.

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads
Facebook Advertising, Real Estate Marketing 101

(VIDEO) Facebook Timeline Changes & Your Real Estate Ads

Are you worried about Facebook’s timeline changes and how it is going to impact your Real Estate Ads? If so, …

(VIDEO) How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

(VIDEO) How To Grow Your Real Estate Database

One of the most common things we find when speaking with a person that is brand new to Real Estate is that they have no semblance of a database set up. This is not good. Having a database to get started with is CRITICAL for getting a new agent from “secret agent” to “known agent in the marketplace”.

How To Grow Your Real Estate Database
CRM Systems, Real Estate Marketing 101

How To Grow Your Real Estate Database

We often find that new agents do not have a database. Not because they haven’t tried, but mostly because nobody has ever shown them how to build a solid personal database. Today we tackle this issue.

(VIDEO) LeadingAgent Vs. GeographicFarm.com
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Vs. GeographicFarm.com

A commonly fielded question we get is how our LeadingAgent Platform differs from Geographic Farming’s system. While Geographic Farming shares many similar ideas as we do, bridging print postcard marketing with Facebook Digital Farming, there are important differences to take into account when determining which system is going to get you the very best return on investment.

Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing, Real Estate Technology

(VIDEO) LeadingAgent Smart Postcard Marketing- What’s It All About?

This brief video covers the state of Real Estate Marketing and Technology, and the one of a kind LeadingAgent Smart Marketing Platform in today’s ever advancing Real Estate Industry.

How Often Should I Send Out My Farm Postcards?
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

(VIDEO) How Often Should I Send Out My Geographic Farming Postcards?

One of the most common questions we get from Realtors® is how often should they send to their farm area? This short video answers that question. Have more questions? Hit us up anytime: info@status5.com 🙂

So you've set up your Real Estate Farm Area and been sending out farming postcards on a very consistent basis. You've set up your Facebook Campaigns and your Ad retargeting campaigns, targeting homeowners in your farm area, and those that have visited your ads and pages. You've also been working your past client and sphere database, working to get more referral business. Congratulations! You are on your way. With all those pieces in place, you're accumulating lots of leads that need follow up. How you follow up though is critical. You need to be very careful. Cultivating leads is kind of like online dating. You have to make sure you are speaking to your leads needs. If you do not do this and you end up sending them tons of unrelated content they deem unnecessary, they are going to get angry and they are simply going to "swipe left" and move onto the next agent. What You Send Matters What you send your Real Estate leads matters. In all your marketing efforts, you are going to get many different types of homeowners, in different points in their lives, with different and specific needs. Can you tailor your follow up to 100% of each leads needs? Of course not. There are some ways though that you can set up your lead nurturing campaigns such that will span across the largest cross section of needs, ensuring you don't turn your leads off. With that in mind, today I want to share with you three ways you can make sure you are nurturing your leads in a meaningful way (and NOT pissing them off), ensuring that you win the opportunity to meet with them in a listing presentation and then list their home. Define Your Audiences One of the very first things we do with a Realtors®, when they come to us to help them with their marketing efforts is work on defining who their ideal clients are. We do this by developing client personas. Those personas dictate the types of messages that are deployed to homeowners in their marketplace, and those same personas can help you with defining how many audiences and how many lead nurturing campaigns you are going to need to set up to successfully convert these leads. Looking at the types of personas you are marketing to, you can craft your messages. For instance, maybe one of your personas is empty nesters that are looking to downsize. The messages you would send them are drastically different than people that would fall in the persona of perhaps being a young couple with a growing family that need to sell and find a larger home with a large yard. Obviously you can see how sending messages meant for one group, to the opposite group could be disastrous. The messages would make you seem out of touch, turn off the lead and cause them to simply move on to the next Realtor®. Once you've completed this exercise, you will likely find that you have quite a few campaigns. The average Realtor® we manage marketing campaigns for has anywhere from 2-6 different personas they are targeting. I know it seems like extra work to make so many different follow up campaigns, but if you find yourself with many personas, take the time to establish this up front. It will pay you back infinitely in the long run. Define Your Differentiating Factors One of the most common questions a potential seller or buyer will surely want an answer to is, "Why you?". What is it about you that is so special? How are you different than the other 50-100 Realtors® in your marketplace that would also love the opportunity to sell this prospects listing, or help this prospect buy a new home? You need to be able to give specific examples of what makes you different and valuable. The catch to detailing these differentiating factors, as you cultivate your leads, is not making it sound too sales-ey. If it sounds like a pitch, you are going to turn off your prospects, and they will look for another Realtor® to represent them. If you approach this task though with the idea of educating your prospect, rather than preaching or selling to them, you will win. It's all in the delivery. If you have a marketing agency you work with, they can certainly help you craft your story. If you do not, I might suggest coming up with alternate versions of your messages and doing A/B split testing to see which versions of your messages are best received. Make Them See What's In It For Them The last, and perhaps most important piece of the puzzle of course is catering to your prospects. By nature, as human beings, we are all a bit selfish. If your marketing pieces spend all of the message describing all your differentiating factors, without circling that back around to the homeowner, your message will fall short and simply seem like you are bragging. Instead of falling into this trap, your message needs to not only point out your differentiating factors, establishing you as the thought leader in your marketplace, BUT also draw a direct line for the homeowner that explains how those differentiating factors are going to benefit the homeowner. [hs_action id="1898"]
Real Estate Marketing 101

Have Lots Of Real Estate Leads? Don’t Piss Them Off

As important as it is to generate leads for your Real Estate Practice, how you follow up with those leads is also critically important. Today we examine a few ways to ensure you are building relationships and not burning bridges.

(VIDEO) Geographic Farm? Do It Right The First Time
Leading Agent Smart Marketing, Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

(VIDEO) Geographic Farm? Do It Right The First Time

Tons of Realtors® get geo farming wrong, so today we made a video talking about this and how to ensure you set up your Geographic Farms correctly, the FIRST time. Enjoy!

3 Tips For Creating GREAT Real Estate Marketing Content
Real Estate Marketing 101

3 Tips For Creating GREAT Real Estate Marketing Content

The difference between success and failure in your Real Estate Marketplace is dependent on the type of content you are creating to market yourself. Here are three great tips.

5 Things I've Learned While Planning & Executing Realtor's® Marketing Campaigns
Real Estate Marketing 101

5 Things I’ve Learned While Planning & Executing Realtor’s® Marketing Campaigns

In 20 years of working with Realtors® and helping them build their real estate businesses, I’ve learned quite a lot. Here are 5 VERY important things you have to think about.

Even the BEST Real Estate Marketing Programs WILL FAIL, If You Fail At This One Thing
Real Estate Marketing 101

Even the BEST Real Estate Marketing Programs WILL FAIL, If You Fail At This One Thing

Even the very best marketing platforms will fail, if you don’t do this one CRITICAL THING! What is that thing? Handle Follow Up. Today we discuss how.

Why "If I get one deal it pays for itself" isn't a good marketing strategy
Real Estate Marketing 101

Why “If I get one deal it pays for itself” isn’t a good marketing strategy

If you are a Realtor®, you are your own business and your marketing is your own hard earned money that is on the line. Today we discuss why simply “breaking even” should never be a consideration.

Realtors: There is a difference between building brand awareness and building brand engagement
Postcard Marketing, Real Estate Marketing 101, Real Estate Postcard Marketing

Realtors: There is a difference between building brand awareness and building brand engagement

There is a misconception in the Real Estate Community that I hear brought up very frequently when it comes to …

Do You Ever Feel Like You Need An Engineering Degree To Understand Your Real Estate Tech Products?
Concierge Marketing By LeadingAgent, Real Estate Technology

Do You Ever Feel Like You Need An Engineering Degree To Understand Your Real Estate Tech Products?

The fact of the matter is that you SHOULD NOT have to be a tech expert to get leads, turn them into clients and sell Real Estate. Today we discuss how to avoid this trap.

In Real Estate, if you try to be a master at everything, you'll end up being a master at nothing
Concierge Marketing By LeadingAgent, Real Estate Marketing 101

If You Are A Realtor® Trying To Be A Master Of Everything, You’ll End Up Being A Master Of Nothing

Real Estate is a tough business. Even though you “are your own boss”, you SHOULD NOT try to become a jack of all trades. It will ruin your business. Here is why.

Real Estate Marketing 101

Haven’t started your 2014 marketing campaigns? YOU ARE OVERTHINKING THINGS!!!

Sometimes Relators® overthink their marketing campaigns, get locked up on how and what to do, and end up doing nothing. Learn how to avoid this trap. We’ll show you how.

Real Estate Marketing 101

“No-Tech” Real Estate Marketing? You Betcha!

Just because a company may offer “high-tech” alternatives to your Real Estate marketing efforts, DOES NOT MEAN that they should ignore a “hands on”, full service approach, when you really need help marketing yourself or your listings.

Real Estate Marketing 101

Your Marketing Is About You… But It Really Isn’t

Many agents spend all their marketing dollars talking about themselves, and not the most important thing: “What is in it for the home seller?”

Leading Agent Smart Marketing, Postcard Marketing

Comparison: LeadingAgent Neighborhood Capture Marketing Vs. Corefact

In today’s comparison, we take a look at Corefact’s Capture Marketing System and compare it to the LeadingAgent Neighborhood Capture System.

Postcard Marketing

MAILBAG: How many postcards should I send for my Real Estate Marketing Campaign?

How many homes you mail to is just as important, if not more important about where you mail postcards to,to build your Real Estate business. Here’s why.