Subscribe To Our Blog
Everybody wants to be successful. Many Realtors® my firm comes across, on a daily basis, harnesses all the knowledge, skill and expertise to become the best Realtor® in their marketplace. Yet so few Realtors® ever realize the position of 'top producer' in their Marketplace.
Why is this? If 'Realtor® X' is just as smart, talented and proficient at practicing Real Estate as 'Realtor® Y', why is it that Realtor X is a top producer, and Realtor® Y is considering choosing another profession? It's very simple. Top Producing Realtors® are consistent in everything they do. They market themselves and their listings in consistent, measured ways, every day, ensuring their pipelines are never empty. 'Feast of Famine' is not in the vocabulary of a Top Producer. Instead, they have a clear defined path to success, and they religiously follow that path, constantly evaluating and tweaking it, until they've realized maximum results, solidifying themselves as the thought leader in the marketplace that every homeowner should call to list their home.
While considering the idea of being this wildly consistent in everything you do, it is understandable if some of you are overwhelmed, simply at the notion of trying to organize your Real Estate Practice in such a way. Odds are, you've even tried in the past. It may have worked tremendously well. So well in fact, you were at maximum capacity and had to stop marketing yourself, to take care of the clients you had at that moment, only to later realize your pipeline is dry after you wrap that business up. That's the feast or famine scenario I mentioned above.
The key though is to really hone in on the definition of consistency. Remember, it's not a sprint, it's a marathon. The key to consistency is:
Small Efforts, Repeated Day In And Day Out, That Lead To Your Success
A key take home is that this does not happen over night. If you rush it and push the pace doing everything at once, you will inevitably get overwhelmed and ultimately fall back in that feast or famine scenario. If you focus on processes that allow you to incrementally let you do this, day in and day out, even though it may frustrate you at first, you will soon see the rewards, as you become more efficient and close more business than you ever imagined possible.
So Do I Do It Myself, Or Do I Hire Someone To Help Me?
If you are an agent that works alone, and already are maxed out, this process can seem daunting. One option to combat being overwhelmed can be to hire someone to help you. You might do something like hire an assistant for a certain number of hours per week, to aide you in this process. You may even decide it makes more sense to hire a firm, such as ours, to help set up the marketing strategies, do the research, developing the content, and even execute it for you, allowing you to focus solely on your clients and listings.
Today though, rather than discuss the merits of hiring an assistant, versus a firm such as ours, I thought I would share some tips, for those of you that are wanting to give it a go and get yourself consistent and on the path to success.
1) You HAVE TO Have A Plan
One sure fire way to ensure you cannot maintain consistency with your marketing is if you don't plan ahead. By definition, Realtors® are some of the busiest people ever. Many times they are wearing multiple hats, they of course are their own bosses, and sometimes they spend most of their days simply reacting to issues that arise with listings, 'working for' their Real Estate Practice, rather than 'working on' it. Because of this, you have to have a plan.
So the best way to combat things not getting done is to first know what it is you need to do. Plan your attack. If you are a cold caller, figure out how many hours per week you need to be on the phones. If you are doing postcard farming campaigns, at bare minimum, plan a marketing outline that details the topics of the cards, for each month, that will go out to your farm. If you are doing Facebook Advertising, be sure to plan the month's campaigns, at the beginning of every month, taking into account the image ads, listing ads, sold ads and coming soon ads that you are going to be doing throughout the month.
2) Set An Appointment For Your Marketing
One thing over the past 20 years I've been involved helping Realtors® better market themselves and build their businesses is the fact that so few of them actually schedule a meeting (and keep it), when it comes to blocking off time required to do their marketing efforts, on a day to day business.
Cold Callers are the exception. They have this down to a science. So much so that I know if a prospective client is a cold caller, I am going to be hard pressed to meet with them, anytime except for the afternoon. The reason for this? They have slotted their cold calling time, know it's important, know it has to happen at that exact time, and will not move that time, for anything.
Everyone involved in marketing efforts that are going to the greater good of building your Real Estate Practice HAS TO do the same thing. Marketing is how you will grow your business. You truly cannot give me one argument that explains why you wouldn't want to have a regularly scheduled meeting on your calendar, to handle your marketing initiatives. It's not only that though. When you put that time on your schedule, you have to relentlessly honor it. Again, little movements, every day is the formula for success. Set up that time, each day,that you are going to do this.
2) Use Technology To Help You Become More Consistent
One of the greatest tools you have in your arsenal today, that will put you head and shoulders above your colleagues from earlier eras is technology. I understand that the word 'technology' can elicit some fear or anger in many Realtor's® minds. This is understandable. Historically, when dealing with Real Estate Professionals, we've fair number simply freeze up or refuse to listen, when we discuss technology with them. Additionally, given the number of disconnected tech platforms out there that are simply, 'another monthly bill' for agents, it is understandable why the suggestion of another technology would upset a Realtor®. The fact remains though, the right technology does work, can free up your time and will help you.
There are plenty of technologies you can employ that fit this description and even work with your existing Real Estate systems. In fact, I have a list of favorites that I will share with you, in my next article :)
There are many ways you can plan the growth and development of your Real Estate practice. The one one theme that needs to be the core of everything related to your growth and development though needs to be consistency.
Tag Archives: real estate postcards with capture codes
I have written many articles about how many Realtors® postcard farming practices are outdated. It’s such a true statement, and such an important topic, that it comes up time and time again with our clients, prospective clients and even people … Continue reading