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Today we discuss the 80-20 Rule and how it applies to the content you are developing and your marketing strategy. We all know of Realtors® that have worked so hard on their marketing messages, yet they fell flat and never really picked up momentum. What you’ll be surprised to find out though that most Realtors® get frustrated with their marketing and their content creation because they are approaching the formula for content creation success in the wrong way. Today I address this issue and how to fix it.