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For so many years, I’ve been preaching the merits of inbound marketing, how to get more organic web traffic and how to pinpoint your ideal clients, move them down the pipeline and turn them into clients. Trust me. After 5 or so solid years of handling all the content marketing for our agency, I have an elaborate presentation on the merits of this form of marketing, how to plan it and how to execute it, knocking it out of the park.
The problem always seems to come down to one thing though. Most Realtors® do not want to write blog posts. From an inbound marketing perspective, this is an automatic deal killer. After all, to get found in organic search results, you need lots of fresh, relevant content that would keep in line with what your ideal clients might be searching on the Internet. Without that, you aren’t going to get very far in the inbound marketing game.
Time and time again I’ve pointed to agents that jumped in with both feet, decided to regularly put blog content on their website and were crushing it in their farm areas. Even with that solid evidence though, most agents simply don’t want to blog. I guess it makes sense. Time is a premium for Realtors® as you are faced with many times wearing all the hats in your business. Even though it could be super beneficial to their business, spending 2-3 hours per week on this endeavor doesn’t seem like a high enough payoff for them.
Well, to all those agents that have scoffed at the idea of becoming “a blogger”, I have great news for you. Video is here, it’s easier to create than ever, and it’s getting way more search engine credit than you can imagine.
What Video Means To The Internet And Search Engines These Days
The results are in, and search engines love video. In fact, a blog post on Shareaholic states that video marketing is 53 times more likely to rank on the first page of google than plain text content. Why, you ask? It’s a simple answer that I will answer with another question. Who owns Youtube? Exactly. So it’s no wonder that Google is placing supreme importance on Videos, compared to the written word.
Additionally, if you look at ad campaigns on Facebook, ad campaigns that utilize video, compared to ad campaigns that redirect users to a blog page with an article are performing light years better.
So it’s safe to say that video is a key element in building out your digital footprint and getting more web traffic.
Tips For Making Your Videos As SEO Friendly As Possible
Shareaholic also has some great tips for making sure your video is as SEO friendly as possible
- Keep Your Video Short– Less than 4 minutes (engagement rates fall after 4-5 minutes).
- Create Rich-Video Snippets– This is the thumbnail beside the description of the content on the page. Follow this nitty-gritty guide to create a video sitemap.
- Transcribe Your Script– Even though Google is getting pretty darn good at parsing video content for meaning, transcribed text helps the spiders crawl your content for relevance.
So there you have it. Good news for any Realtor® out there that was struggling with wanting organic search traffic, but was unwilling to become “a blogger”. In my next article, I will actually share with you some ways you can come up with video content, easily film it and get it out to the masses to grow your traffic and therefore the number of leads you are getting.